Find why your affiliate links are not tracking

First, check the basics: your affiliate links might be getting broken by redirects, ad blockers, or missing tracking parameters. Open a link in a private window and watch the address bar. If you see your affiliate ID drop out or a long chain of redirects, that’s a red flag. A quick peek like this often tells you whether the problem lives in the link itself or in how the site hands it off.

Next, look at how your site handles clicks. Some plugins or scripts rewrite links or replace them with shorteners, which can strip cookies or the click ID the program needs. Try disabling link managers or switch to direct links for a test. If tracking returns, you’ve found the culprit and can fix or replace the tool.

Talk to the affiliate program if you need confirmation. They can confirm whether clicks and conversions reach them. Keep a note of failed offers and dates. And remember the line every affiliate hates: Common mistake: links that don’t generate commissions – learn how to avoid them.

Spot broken affiliate links you can fix

Run a quick scan for links that 404 or go to the wrong page. Use a site crawler or a browser extension. Fix links that point to removed pages or expired offers — a dead link kills your chance at a commission.

Also watch for missing query strings or altered IDs. If your link loses ?aff=123 or similar, the program can’t credit you. Replace faulty redirects with a clean link, or add the tracking back in with server-side redirects that keep the query intact.

Check reports to see affiliate links not tracking

Open your affiliate dashboard and compare clicks to conversions. Big gaps mean tracking is failing. Note offers that show many clicks but zero conversions — that pattern points to tracking loss after the click.

Match timestamps of clicks in Google Analytics with the affiliate panel. If clicks appear in your analytics but not the affiliate report, the problem is on the merchant side or the post-click setup. Log the mismatch and share it with the merchant.

Run a simple click test and log results

Click your link from different devices and networks, record the URL you land on, and note whether the affiliate ID stayed in the address or produced a confirmation on the merchant side. Do this in incognito and with ad blockers on and off, then save the results so you can show proof when asking for help.

Fix missing tracking parameters and wrong IDs

Missing or wrong tracking parameters and affiliate IDs silently steal your income. Imagine sending a newsletter where the link lands on a sale but the merchant never tags it back to you. That pain is common — Common mistake: links that don’t generate commissions – learn how to avoid them.

Start with a quick link audit. Open a sample of your live pages and look at the full URL. If you spot links without UTM or missing affiliate query strings, mark them. Use a simple spreadsheet to list the page, the current URL, the expected affiliate ID, and the correct tracking tags. This gives you a clear to‑do list instead of guesswork.

After you fix links, test end-to-end: click the link, complete the funnel, and watch the sale hit the affiliate dashboard. Keep logs of every test: timestamp, browser, and result. If a test fails, you’ll have the data to push the merchant for credit.

Add missing tracking parameters like UTM and tag

When you add UTM parameters, keep names short and consistent. Add at least utmsource, utmmedium, and utmcampaign. Example: ?utmsource=newsletter&utmmedium=email&utmcampaign=winter_sale. That way your analytics shows where the sale came from.

Some networks also require a tracking tag or pixel. Append the affiliate query string the merchant expects, like ?aff=12345 or ?ref=merchantID. If you use a tag manager, fire the pixel on the confirmation page. Test the query string and pixel together so nothing slips through.

Verify incorrect affiliate IDs with the merchant

If an ID is wrong, go to the merchant dashboard first. Look for the affiliate ID tied to your account and compare it to the live links. If you don’t see the right ID there, open a support ticket with the exact URL showing the bad ID and the correct ID you expect.

When you contact the merchant, ask them to check postback logs for your test conversions. Send screenshots and timestamps. Merchants can sometimes apply retroactive credit if you present solid evidence. Be polite but firm.

Update links and retest immediately

Update the live links in your CMS, purge any caching layers, and push the changes. Then test the flow from click to purchase in several browsers and on mobile. Use incognito windows and different devices so cookies or cached redirects don’t fool you. If you see your sale appear in the affiliate dashboard, you’re done.

Prevent nofollow tags and long redirect chains

Nofollow tags and long redirect chains can stop tracking scripts and cookies cold, so your clicks look useless to networks. Treat links like pipelines: blockages cut your revenue. Scan your pages regularly and flag any links that include rel=”nofollow” or bounce through multiple domains.

Fixing this starts with simple checks. Use browser dev tools or curl to watch headers and cookies. Make checking for nofollow and long redirect chains part of your routine so you catch problems before payouts close.

Remove nofollow affiliate links when merchant allows

Check the merchant’s affiliate policy and your contract. Some merchants require rel=”nofollow” for SEO reasons, but many will remove it if you request it or meet their rules. Send a clear, polite note showing your traffic sources and explain why removing nofollow benefits both sides. If they agree, update the link on your site so the affiliate network can credit your referral.

If the merchant won’t remove the tag, use the official affiliate link formats from the network rather than copying deep links, or ask for a tracking parameter you can append. Keep records of replies — they help if you dispute missing commissions later.

Shorten redirect chains affecting commissions

Every extra redirect increases the chance of losing tracking cookies or hitting a browser block. Use the merchant’s direct affiliate URL or a single server-side redirect from your domain to the affiliate link to preserve parameters.

Test each shortened link immediately. Click through on different browsers and devices, and watch the network tab for set-cookie and location headers. If cookies aren’t set or parameters disappear, rework the redirect so the network can see the referral.

Use single redirects and inspect headers

Use one redirect that preserves query strings and inspect response headers with curl or dev tools; look for Location and Set-Cookie to confirm tracking data passes through. A single server-side 301 or 302 that forwards parameters cleanly is usually better than client-side JavaScript redirects or URL shorteners.

Solve cookie attribution and cross-device problems

Cookies and cross-device gaps eat your commissions. Start by mapping where clicks, cookies, and conversions flow: ad or link → landing page → redirect → merchant. Fix any extra hops that drop cookie parameters. Test every link after you build it and again after updates — Common mistake: links that don’t generate commissions – learn how to avoid them.

Next, match timing and tech so the story stays consistent. If your cookie lasts 30 days but the merchant’s cookie is 7 days, the sale can be claimed by someone else. Use clear rules for cookie retention, redirects, and URL parameters. Set up routine audits — a quick click test, a recorded purchase test, and a report check — so you catch attribution breaks fast.

Treat cross-device traffic as a fact of life. People start on phones and finish on desktops. Use server-side tracking, link-level IDs, and platform APIs to stitch sessions together. When possible, log first touch and last touch with stable IDs so your reports show who really drove the sale, not just which device finished the checkout.

Match cookie durations to avoid cookie attribution issues

If your affiliate link hands a cookie longer than the merchant’s, you get no credit. Align cookie windows across your platforms and partners. Check merchant docs and set your link redirects to preserve the original merchant parameters.

Consider adding an internal expiration policy: keep a short local cookie that mirrors the merchant’s longest valid window and a longer server-side record for analytics only. This way your internal counting won’t overclaim, and you won’t be surprised by missing payouts.

Use server or fingerprinting options to reduce cross-device tracking problems

Server-side tracking moves the heavy lifting off the browser and keeps conversion data more intact across devices. Capture key identifiers on your server — order IDs, hashed emails, or click IDs — and pass them to the merchant or keep them for matching. This cuts down on lost cookies from ad blockers or browser limits.

Fingerprinting can help when you can’t rely on cookies, but use it with care and respect privacy laws: get consent and offer opt-outs. Combine hashed identifiers and behavior signals to match users across devices, back it up with server logs, and keep clear test cases.

Compare device conversions in your reports

Break reports out by device type and compare conversion rates, average order value, and time-to-purchase to spot patterns like mobile-first browsing but desktop finishing. Flag big gaps and dig into checkout flow and attribution tags when needed.

Cloak links safely to avoid misconfiguration

Cloaking links can keep your affiliate links tidy and clickable, but handle them with care. Use a server-side redirect or a trusted tool that issues a 301 redirect so browsers and tracking systems see the final destination. If a cloak rewrites headers or hides query strings, you risk broken tracking and lost sales.

Pick a tool that preserves referrer data and query parameters. Check that your cloak does not remove affiliate IDs, UTM tags, or cookie information. If the cloak changes headers or adds JavaScript-only redirects, it might break the path networks use to credit you.

Monitor cloaked links: test after changes, log redirect responses, and compare clicks to commissions. The worst slip is the one you don’t notice — learn from tiny test buys and keep a backup plan if a gateway blocks your redirect.

Avoid link cloaking misconfiguration with proper redirects

Use the right redirect type. A 301 usually passes SEO value and tracking cleanly. A 302 or JavaScript redirect can confuse networks and may strip parameters, so avoid them for affiliate cloaks.

Server-side redirects run before the page loads and are much more reliable for passing cookies and IDs. If your host limits server redirects, consider a lightweight proxy or a managed plugin that does server-side forwarding.

Keep cloaked URLs transparent for tracking tools

Let UTM parameters and affiliate tokens pass through the redirect intact. If your cloak masks those values, analytics will register visits as direct or lost, and you’ll miss credit for conversions.

Also watch for tools that rewrite URLs for aesthetics. Pretty links are fine, but not at the cost of removing key parameters. Keep a log of click IDs and example redirects so you can show networks where a sale originated if something gets disputed.

Test cloaked links across browsers and devices

Test cloaked links on Chrome, Safari, Firefox, and major mobile browsers in both normal and incognito modes; do a quick test buy from a clean device to confirm a sale registers. Try different carriers and Wi‑Fi, since some proxies and mobile carriers alter headers. If tests fail, revert and troubleshoot until tracking is stable.

Follow program rules and monitor for violations

Read the program rules and keep them close. Missing a line in the terms can cost you commissions or get your account paused. Treat the rules like a map: glance at them weekly and mark important changes in your calendar.

Make a simple compliance checklist for every affiliate program you use. List required disclosures, banned phrases, landing page rules, and cookie lengths. Keep that list where you work and tick items off as you update pages.

Assign monitoring tasks and use tools to watch for issues. Set a routine: one manual audit and one automated scan each week. That small habit stops surprises and keeps your earnings steady.

Watch for affiliate program policy violations you must fix

Some violations are small but costly: missing disclosure, using trademarked keywords against rules, or promoting restricted products. Spot these fast and remove or rewrite the content that breaks the rules.

If a link or tag doesn’t track, you lose money even if visitors buy. Fix tracking tags, swap to the correct affiliate URL, and tell the program manager if needed.

Set alerts for broken affiliate links and tracking drops

Broken links and tracking drops are revenue leaks. Use a link checker and connect your affiliate dashboards to alerts so you know the moment something breaks. Think of alerts like a smoke alarm for your income.

Decide thresholds: an alert when clicks fall 30% or when a top-converting link fails. When you get an alert, replace the link, check redirects, and re-test the tracking in a private browser. Quick fixes recover sales fast.

Document fixes and keep audit logs

Log every issue and fix with date, what failed, how you fixed it, screenshots, and ticket IDs. These audit logs help when you appeal withheld commissions and reveal patterns so you stop problems from repeating.